Online Marketing Manager

Course overview

Basics of Web Development Basic terms and terminology - Strategies and design concepts for websites - Design elements of web layouts - Media Basic concepts and online marketing Fundamentals of marketing - Marketing planning and analysis - Marketing concept Description of page structure with HTML History and significance - HTML5 - Structural elements - Important rules for HTML documents - Images and graphics - Graphic formats on websites - Webpage and website - References (links) - Lists - Tables - Forms - A practical example - Troubleshooting Formatting and layout with CSS Structure and design - An example - Rules: the CSS syntax - Color models and color specifications - Classes - Linking with HTML - Inheritance and hierarchy - Requirements for CSS-based layout - An example layout Fundamentals of online marketing Fundamentals of online marketing - Tools and techniques of online marketing - Perspectives in online marketing Introduction to multimedia law The law of telemedia services - Service legislation - Law of electronic commerce - Telework - Internationality of telemedia services Social media monitoring and search engine optimization Social media monitoring - Social media measurement - Basics of search engine optimization - Social media and search engine optimization - Concluding remarks Search engine marketing Functioning principle of search engines - SEO strategies - Keyword research/prioritization - Search engine indexing - On-page optimization - Keyword advertising Animations for websites with Google Web Designer - Interactive HTML5-based web animations Google Web Designer quick start - Animation control with events Display marketing and banner advertising General terminology and conceptual basics - The advertising platforms of Google - Google Web Designer: a banner with tracking - Upload to Google Studio Building and designing online shops Basics of shop design - What shop solutions are available? - How do customers pay? - Quality seals Introduction to the online shop system Magento Versions, functions, and requirements - Frontend - Data entry and maintenance - Pricing rules - Customer communication - Customer evaluation - Report creation Web analytics Tracking as the basis of web analytics - Setting up Google Analytics - A brief introduction to web analytics - Web analytics in practice - Understanding and interpreting key figures Email marketing From email to email marketing - Why email marketing belongs in the marketing mix - Email marketing in practice

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-11-19T23:00:00.000Z · Fernunterricht
• 2026-08-02T22:00:00.000Z · 2027-02-09T23:00:00.000Z · Fernunterricht
• 2026-09-06T22:00:00.000Z · 2026-12-24T23:00:00.000Z · Fernunterricht
• 2026-09-06T22:00:00.000Z · 2027-03-16T23:00:00.000Z · Fernunterricht