Online Marketing Manager

Course overview

Online Marketing Managers manage campaigns through SEA, SEO, and Social Media. The training provides practical skills in campaign management, web analytics, and conversion optimization using tools like Google Analytics and Meta Ads Manager. An integrated career week complements the technical content with application strategies and interview training by career coaches. The content is closely aligned with labor market needs and directly applicable. Basics & Strategic Orientation in Online Marketing Introduction to roles, tasks, and responsibilities in online marketing management Understanding digital business models and e-commerce structures Overview of common shop systems (e.g., Shopify, WooCommerce, Magento) as marketing platforms Utilization of collaborative marketing and analysis tools for campaign planning Legal framework conditions in online marketing (GDPR, imprint, terms and conditions, payment processes) Strategy Development & Channel Management Planning and implementation of performance marketing strategies with clearly defined KPIs Management of search engine advertising (SEA) as well as social media and video advertising Development of integrated content, storytelling, and influencer strategies Search engine optimization (SEO) for sustainable visibility and conversion increase Budget control, success evaluation, and reporting of digital campaigns Process Management, Tools & Data-Driven Optimization Building and utilizing CRM strategies along the marketing funnel Use of marketing automation (email campaigns, retargeting, chatbots, AI tools) Data protection-compliant data usage, tracking, and consent management Application of agile methods (Scrum, Kanban, OKR) for managing marketing projects Analysis and interpretation of marketing data for continuous optimization Career Week Application strategy (cover letter, resume, interview preparation) Interview techniques (face-to-face & digital) The content covers the requirements of the role of an Online Marketing Manager. Participants plan online campaigns, manage them across channels, align them with conversion goals, and evaluate conversion metrics. The training is aimed at employees in marketing with an online focus and career changers.

Upcoming dates

• 2026-07-30T22:00:00.000Z · 2027-01-30T23:00:00.000Z · Überlingen, Bodensee · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-07-30T22:00:00.000Z · Überlingen, Bodensee · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-07-30T22:00:00.000Z · Übach-Palenberg · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-07-30T22:00:00.000Z · Öhringen · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-01-30T23:00:00.000Z · Übach-Palenberg · Combined Learning