Online Marketing Manager

Course overview

This intensive training includes the role of Online Marketing Manager with responsibility for paid channels: search engine advertising with Smart Bidding, ads on social networks, and ongoing optimization of ads. Your competencies Select channels based on reach, format, and cost for an offer Manage search engine advertising with Smart Bidding Plan ads on Facebook, Instagram, TikTok, LinkedIn, and YouTube Set up retargeting for visitors to a website Continuously optimize ads and targeting by channel as an Online Marketing Manager Search Engine Advertising Campaign structure, keywords, and ad texts Smart Bidding as automated bid management Ads in the search network and on video platforms Paid Social Advertisements on social networks Image, video, and carousel ads Re-engagement of website visitors Channel Responsibility Role of the Online Marketing Manager in the team Coordination of search and network ads for an offer Collaboration with content and graphics Application in Professional Life Create and approve new campaigns as an Online Marketing Manager in advertising accounts Prepare weekly channel comparisons for the team Pause and replace ads with weak performance Professional Fields Online Marketing Manager in retail, e-commerce, and services In-house teams and agencies focusing on paid channels Channels, concepts, and job profiles overview, on the other hand, covers the offer "Online Marketing", budget planning, programmatic advertising, and agency management under the offer "Performance Marketing Manager".

Upcoming dates

• 2026-10-29T23:00:00.000Z · 2027-04-02T22:00:00.000Z · Aachen · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-09-03T22:00:00.000Z · Zwickau · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-04-02T22:00:00.000Z · Zwickau · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-09-03T22:00:00.000Z · Zweibrücken, Pfalz · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-04-02T22:00:00.000Z · Zweibrücken, Pfalz · Combined Learning