Online Marketing Masterclass

Course overview

Goals of the Training The focus of the Online Marketing Masterclass is to deepen knowledge in the field of digital marketing. The course covers the fundamentals and advanced techniques of online marketing, including social media marketing and the development of digital and mobile campaigns. A key emphasis is placed on the analysis and utilization of data in Data Driven Marketing to make data-based decisions. Web analytics is addressed to evaluate and optimize the performance of online campaigns. Additionally, the principles of search engine optimization (SEO) and search engine advertising (SEA) are taught to enhance visibility in search engines. The course connects the theoretical content of the individual topics and provides an understanding of current trends and techniques in online marketing. Contents of the Training Online Marketing Fundamentals of Online Marketing Forms and Channels of Online Marketing Online Marketing Strategy Online Media Planning The Online Presence Mobile Marketing and M-Commerce Online Law Online Customer Retention and Service Web Analytics Social Media Marketing Fundamentals of Social Media Marketing Social Media Marketing in the Overall Marketing Mix Social Media Landscape Social Media Strategy Development Social Media in Innovation Management Operational Social Media Marketing Legal Framework of Social Media Developments in Social Media Marketing Digital and Mobile Campaigns Digital Campaign Management Campaign Planning Mobile Marketing Success Measurement and Campaign Optimization Project: Social Media Campaign In this course, participants transfer their knowledge in the field of social media marketing into practice. For this purpose, independent projects are carried out, and their (interim) results are documented in a portfolio. Data Driven Marketing Introduction to Data Driven Marketing Big Data Artificial Intelligence Customer Experience Conversion Optimization through Individualization and Personalization Marketing Attribution Skills for Data Driven Marketing Web Analytics Methods and Technical Fundamentals of Web Analysis Defining and Evaluating Key Performance Indicators (KPI) Search Engine Optimization - SEO Tools and Measures of Onpage Optimization Tools and Measures of Offpage Optimization Monitoring and Controlling Search Engine Advertising - SEA Fundamentals of Search Engine Advertising (SEA) Introduction to Google Ads and Keyword Research Evaluation and Optimization of Google Ads Campaigns SEA Tools and SEA Software

Upcoming dates

• 2026-08-05T22:00:00.000Z · 2027-04-05T22:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-08-05T22:00:00.000Z · 2027-12-05T23:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-08-05T22:00:00.000Z · 2027-04-05T22:00:00.000Z · Duisburg · Blended Learning
• 2026-08-05T22:00:00.000Z · 2027-12-05T23:00:00.000Z · Duisburg · Blended Learning
• 2026-08-05T22:00:00.000Z · 2027-04-05T22:00:00.000Z · Leinfelden-Echterdingen · Blended Learning