Online Marketing

Course overview

The training provides practical skills in Online Marketing and Digital Marketing. The focus is on Search Engine Optimization (SEO), Search Engine Advertising (SEA), Content Marketing, Social Media Marketing, Performance Marketing, and Online Advertising. Participants learn to develop online marketing strategies, reach target audiences digitally, increase reach and visibility, and analyze and optimize campaigns based on data. Online Marketing and Digital Strategy Basics of Online Marketing and Digital Marketing Planning online marketing strategies and digital campaigns Analyzing target audiences and understanding customer journeys Purposefully selecting digital marketing channels Using marketing KPIs and web analytics for success measurement SEO, SEA, and Search Engine Marketing Applying Search Engine Optimization (SEO) for websites Analyzing keywords, search intentions, and ranking factors Optimizing on-page, off-page, and technical SEO Utilizing Search Engine Advertising (SEA) and online advertising Evaluating search engine marketing and campaign performance Content and Social Media Marketing Developing content marketing for websites and digital channels Strategically utilizing social media marketing Planning content strategies for different target groups Applying storytelling and digital communication Optimizing social media and content performance based on KPIs Performance Marketing and E-Commerce Utilizing performance marketing for reach, traffic, and conversion Data-driven optimization of online marketing campaigns Improving websites and landing pages for marketing goals Integrating e-commerce and online shops into online marketing strategies Analyzing user behavior, conversions, and campaign results Professional Relevance The training qualifies participants for operational and strategic tasks in online marketing. Participants acquire skills in SEO, SEA, Content Marketing, Social Media Marketing, Performance Marketing, E-Commerce, Online Advertising, and Web Analytics, enabling them to plan, implement, and optimize digital marketing campaigns.

Upcoming dates

• 2026-09-27T22:00:00.000Z · 2026-12-05T23:00:00.000Z · München · Hybrid Learning
• 2026-09-27T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Halle (Saale) · Hybrid Learning
• 2026-09-27T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Berlin · Hybrid Learning
• 2026-09-27T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Wiesbaden · Hybrid Learning
• 2026-09-27T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Duisburg · Hybrid Learning