Online Marketing with AI

Course overview

The training course Online Marketing with AI addresses the strategic use of Artificial Intelligence for the advancement of digital marketing processes. Key focuses include automation, personalization, and the integration of AI into marketing strategies. !Strategic Importance of AI in Marketing *Understand the role of AI in modern marketing strategies *Classify the influence of AI on digital marketing processes *Recognize the relationship between AI and the customer journey *Evaluate the potential of AI for marketing strategies !Integration of AI into Marketing Structures *Integrate AI applications into existing marketing processes *Understand the collaboration between marketing, IT, and data analysis *Classify automated processes in marketing *Organizationally embed AI-based marketing solutions !Automation of Marketing Measures *Understand automated campaigns in online marketing *Use AI for the personalization of marketing measures *Classify automated communication processes in marketing *Recognize the relationship between automation and efficiency !Management and Development of AI Marketing Strategies *Evaluate the results of AI-supported marketing measures *Identify optimization potentials in the use of AI *Adapt marketing strategies to technological developments *Organizationally accompany AI projects in marketing !Legal and Organizational Aspects *Consider data protection when using AI in marketing *Classify responsible handling of AI systems in marketing *Understand the legal framework for automated decisions *Ensure compliance in AI-supported marketing At the end of the training, participants will have knowledge of the strategic use of AI in online marketing as well as the integration of automated marketing processes.

Upcoming dates

• 2026-08-27T22:00:00.000Z · 2026-12-09T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-27T22:00:00.000Z · 2027-03-24T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-27T22:00:00.000Z · 2026-12-09T23:00:00.000Z · München · Hybrid Learning
• 2026-08-27T22:00:00.000Z · 2026-12-09T23:00:00.000Z · Aachen · Hybrid Learning
• 2026-08-27T22:00:00.000Z · 2026-12-09T23:00:00.000Z · Berlin · Hybrid Learning