Online Marketing with a Focus on Search Engines, Storytelling, and Business English

Course overview

This training program focuses on online marketing, particularly search engine marketing. It also includes key areas such as storytelling and business English. The program conveys strategic fundamentals, practical applications, and relevant communication skills. Tools used include ChatGPT, Claude, Google Gemini, Google Analytics 4, Google Search Console, Sistrix, Google Ads, and Canva. Introduction to the Digital World and Online Marketing Basics Background and fundamentals of digitalization Digital technology Impact of digitalization on the workplace and economic models Opportunities and challenges of digitalization for society and individuals Changed conditions for politics, work, and economy Tasks and competencies of the online marketing manager Legal aspects Strategy development in online marketing Digital brand development SEO and SEA Social media marketing Forms of online advertising Web analysis Specific Content of Search Engine Marketing Keywords in relation to the customer journey Basics and execution of keyword analysis On-page and off-page optimization SEO analysis and optimization Creation of search network campaigns and ads Creation of display ads campaigns and ads Google Ads analysis SEA optimization Storytelling for Marketing and Communication Definition and subject of storytelling Applications of storytelling Core story and story types Sources of good stories Creativity techniques Building blocks of storytelling Project Management in the Digital Environment Project evaluation and decision-making Project preparation Structure and content of the project assignment Environment analysis and stakeholder analysis Control and reporting in projects Project completion report and project documentation Business English for International Communication The most important small talk topics in the business area Communication via email Conducting phone conversations in English Participation in English-speaking meetings Giving presentations in English Job applications in English

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-05-02T22:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-05-02T22:00:00.000Z · Eberswalde · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-05-02T22:00:00.000Z · Erfurt · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-05-02T22:00:00.000Z · Bochum · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-05-02T22:00:00.000Z · Schifferstadt · Blended Learning