Online Marketing

Course overview

The Online Marketing training is aimed at professionals and beginners who want to deepen their knowledge in the strategic planning and implementation of digital marketing measures. The goal is to effectively utilize digital marketing channels, target specific audiences, and optimize marketing strategies based on data. !Introduction to Online Marketing *Understand the significance and overview of digital marketing channels *Learn the basics of strategic planning for digital marketing measures *Conduct target audience analysis in online marketing *Classify the use of web analytics tools for optimizing marketing measures *Understand the basics of technical structures of websites *Classify content marketing as a component of digital communication !Websites and Online Shops *Understand the basics of search engine optimization for websites *Classify the structures and functions of online shops in e-commerce *Evaluate user behavior using web analytics tools *Design content for websites and shops with a target audience focus *Use online advertising to increase visibility *Analyze and evaluate marketing measures based on data !Search Engine Optimization and Search Engine Advertising *Understand how search engines work and the ranking factors *Classify the basics of on-page and off-page optimization *Use search engine ads for targeted audience engagement *Consider technical factors of search engine optimization *Utilize marketing data to evaluate campaign results *Classify search engine marketing in the e-commerce context !Social Media Marketing and Content Strategy *Classify social media platforms in the marketing context *Develop content strategies for different target groups *Analyze and evaluate social media activities *Utilize storytelling and digital communication in marketing *Use tools for planning and analyzing social media campaigns *Understand the design of visual content in social media marketing After completing the training, participants will be able to plan, implement, and evaluate digital marketing measures.

Upcoming dates

• 2026-08-27T22:00:00.000Z · 2027-01-13T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-27T22:00:00.000Z · 2027-06-02T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-27T22:00:00.000Z · 2027-01-13T23:00:00.000Z · München · Hybrid Learning
• 2026-08-27T22:00:00.000Z · 2027-01-13T23:00:00.000Z · Aachen · Hybrid Learning
• 2026-08-27T22:00:00.000Z · 2027-01-13T23:00:00.000Z · Berlin · Hybrid Learning