Online Marketing PM

Course overview

Online Marketing PM includes the core modules of Online Marketing and Performance Marketing. Further education imparts expertise The further education provides comprehensive expertise for the conception, implementation, and continuous scaling of data-driven marketing activities. The focus is on the effective combination of holistic market strategies, precise target audience engagement, and the measurable optimization of digital campaigns across all relevant networks. Holistic strategy, Customer Journey & Funnel Logic The training provides in-depth insights into the development of a sustainable strategy for modern online marketing. Based on market and competitive analyses, target groups are defined and customer potentials are tapped along the entire Customer Journey. The module illustrates how the interplay of different channels within the marketing funnel is structured to develop a loyal customer base with a high Customer Lifetime Value (CLV) from anonymous users. Performance Channels, SEA & Social Media A key focus is on the targeted use of measurable advertising and communication channels. Participants learn to professionally handle social media marketing for brand strengthening as well as the skillful use of search engine advertising (SEA) for direct sales. Through data-driven targeting, advertising materials are precisely aimed at relevant target groups, while targeted methods for retargeting/remarketing enable re-engagement with interested website visitors. Conversions, Landing Pages & Process Automation To ensure high success rates in marketing activities, the course addresses the technical and design optimization of targeted landing pages. Using structured testing methods such as A/B testing, user guidance and content are continuously improved. Additionally, the module highlights modern solutions for marketing automation and contemporary email marketing to accompany interested parties along the decision-making process with suitable offers. Performance Controlling, Key Figures & Data Protection A central component is the systematic evaluation and control in performance marketing. Participants learn to accurately interpret key figures such as CTR (Click-Through Rate), conversion rate, as well as business metrics like CPC (Cost per Click), ROAS (Return on Ad Spend), and overall ROI (Return on Investment). Furthermore, the module imparts solid knowledge of organic SEO (Search Engine Optimization) and compliance with GDPR in all data collection and tracking measures.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning