Online Marketing SEM

Course overview

Online Marketing SEM includes the core modules of Online Marketing and Search Engine Marketing SEM/SEO. Successful brand presence in the digital space Requires a well-thought-out overall strategy as well as the targeted use of powerful reach channels. This qualification combines the foundations of modern distribution methods with the specific mechanisms of organic and paid search engine visibility. Participants will learn to place brand messages across channels, precisely capture purchase impulses, and implement sustainable growth strategies based on data. Core topics and learning content Search engine visibility, SEO & GDPR: A central component is the interplay of technical optimization and paid reach for holistic online marketing. The module shows how targeted SEO (Search Engine Optimization) can sustainably improve organic placement. Additionally, participants will learn how to establish GDPR-compliant tracking to create legally secure measurement bases from the outset. Campaign management, SEA & efficiency: To cover competitive topics, the course addresses the use of search engine advertising (SEA). Within the framework of modern methods from performance marketing, participants will learn to financially control ad placements via CPC (Cost per Click). Through ongoing analyses of ad drafts, the CTR (Click-Through Rate) can be maximized, and the advertising budget can be efficiently aligned with returns such as ROAS (Return on Ad Spend). Funnel logic, re-targeting & automation To systematically translate search queries into valuable contacts, the training covers the entire marketing funnel. Interested parties are engaged along their individual customer journey and addressed through precise targeting. Through strategic retargeting/remarketing, undecided visitors are contacted again, while workflows via marketing automation and accompanying email marketing secure the long-term Customer Lifetime Value (CLV). Conversion optimization & ROI maximization For the actual utilization of the generated traffic, the focus is on the further development of the landing page. Using data-driven A/B testing, content and design elements are continuously optimized for a higher conversion rate.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning