Online Marketing: SEO and Content

Course overview

Online Marketing + SEO + Content Marketing + SEM This training course provides knowledge in the areas of search engine optimization and content marketing. Participants will learn to develop digital marketing strategies and optimize online presences to enhance the visibility and performance of websites. Module 1: Online Marketing for Beginners Module 2: SEO Strategies for Website Performance and Visibility Module 3: Content Marketing for Media-Supported Communication !Online Marketing for Beginners *Increase Online Presence: Basics of SEO, SEM, internet marketing, and web marketing for marketing managers. *Strategy & Target Audience: Development of digital marketing strategies using data analytics, market analysis, and user behavior. *Optimize Websites: Use of tools like Google Search Console and WordPress to improve usability and ranking. *Value-Added Content: Content marketing, storytelling, and email marketing for digital brand engagement and visibility. !SEO Strategies for Website Performance and Visibility *Plan SEO Measures: Implementation of on-page optimization, off-page processes, and SEM to increase reach. *Understand Analysis Tools: Use of Google Analytics, SEO monitoring, and data analysis for website management. *Systematically Build Content: Creation of keyword-based content and content optimization for Google ranking. *Tech & Tools: Use of CMS systems like WordPress and HTML for structural and technical SEO processes. !Content Marketing for Media-Supported Communication *Content & Target Audiences: Planning content marketing strategies focusing on storytelling and user-centered communication. *Cross-Media Creation: Social media content, digital media, and video production for various online channels. *SEO & Visibility: Use of SEO optimization, HTML structures, and content management to enhance performance. *Video Use & Analysis: Design of video ads, tracking with media tools, and evaluation of content effectiveness. Upon completion of the training, participants will be able to develop digital marketing strategies, effectively use SEO and content marketing tools, and plan media-supported communication measures to enhance online visibility.

Upcoming dates

• 2026-08-16T22:00:00.000Z · 2027-01-02T23:00:00.000Z · München · Combined Learning
• 2026-08-16T22:00:00.000Z · 2027-01-02T23:00:00.000Z · Halle (Saale) · Combined Learning
• 2026-08-16T22:00:00.000Z · 2027-01-02T23:00:00.000Z · Berlin · Combined Learning
• 2026-08-16T22:00:00.000Z · 2027-01-02T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-16T22:00:00.000Z · 2027-01-02T23:00:00.000Z · Duisburg · Combined Learning