Online Marketing SMM

Course overview

Online Marketing SMM includes the core modules Online Marketing and Social Media Advertising. Module Description This module provides extensive knowledge about the conception, management, and cross-platform implementation of digital communication measures. The focus of this qualification is on the effective connection of strategic brand management, targeted interaction in social networks, and increasing reach through modern media channels. Core Topics and Learning Content Platform Strategy, Social Media & Community: A main focus of this training is on professional social media marketing. Participants will learn how to authentically position brands on channels such as Instagram, TikTok, or LinkedIn and actively build networks. Additionally, it is about accessing relevant networks through targeted audience targeting and forming lasting customer relationships with high Customer Lifetime Value (CLV). Campaigns, Funnel Logic & Customer Journey: For a holistic approach in online marketing, activities are embedded in social communication concepts. The module shows how interested parties are guided along the customer journey from initial trend impulses in the feed to targeted actions. Within this marketing funnel structure, complementary advertising forms such as search engine advertising (SEA) and intelligent retargeting/remarketing are used to address contacts across platforms. Process Automation, Email & Landing Pages: To generate measurable successes from followers and interactions, the course addresses the connection of interactive target pages such as the landing page. Continuous testing through A/B testing optimizes layouts and calls to action. By using marketing automation and accompanying email marketing, seamless transitions from the social media platform to direct dialogue with the target audience are created. Performance Analysis, SEO & Data Protection: To evaluate campaign success, the module imparts methods from performance marketing. Participants analyze key metrics such as CTR (Click-Through Rate), financial conversion rate, and business values such as CPC (Cost per Click) and ROAS (Return on Ad Spend). The profile is rounded off with fundamentals of organic SEO (Search Engine Optimization) and relevant knowledge on compliance with GDPR in tracking and analysis.

Upcoming dates

• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · München · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · München · Combined Learning