Online Marketing Strategy

Course overview

Online Marketing Strategy: Foundation for Sustainable Success A well-thought-out online marketing strategy forms the foundation for sustainable online marketing. It defines clear goals in online marketing and directs budgets efficiently. Those who align their online marketing strategically reach their target audience without wastage. Thus, professional online marketing ensures long-term business success and measurable growth. Course Content 1. Importance of Online Marketing Strategy Defines clear goals in online marketing Directs budgets efficiently 2. Strategic Orientation Reaches the target audience without wastage Promotes long-term business success 3. Sustainability and Growth Ensures measurable growth Forms the foundation for successful online marketing Thematic Positioning in Modern Online Marketing This area encompasses the strategic tools of digital marketing. Organic and paid visibility is built through search engine optimization (SEO) and search engine advertising (SEA), while inbound marketing specifically connects content marketing and email marketing (e-commerce). Additionally, the targeting of audiences along the customer journey is deepened through social media marketing and influencer marketing. Precise targeting minimizes wastage. The core of data-driven performance marketing consists of web analytics for conversion optimization, increasing lead generation, and utilizing affiliate marketing.

Upcoming dates

• 2026-11-01T23:00:00.000Z · 2026-12-10T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-01T23:00:00.000Z · 2027-01-19T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-29T23:00:00.000Z · 2027-01-07T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-29T23:00:00.000Z · 2027-02-16T23:00:00.000Z · Virtuelles Klassenzimmer