Online Marketing

Course overview

This comprehensive training covers online marketing as an overview of the entire field: channels on the web, the development of your own online marketing concept, and job profiles in online marketing. Your competencies Describe and differentiate the most important channels in online marketing Explain the interplay of channels along the customer decision-making process Develop an online marketing concept for a single offering based on goals, channels, and measures Differentiate between job profiles and areas of responsibility in online marketing Name interfaces between specializations in online marketing Channels in Online Marketing Search engines with paid and organic results Social networks and email Display advertising and affiliate programs The Online Marketing Concept for an Offering Goal and target group of a single offering Channel and measure mix for an action Timeline and success control of an action Job Profiles in Online Marketing Specializations such as search engine, social media, or email marketing Generalist and specialized tasks Collaboration of specializations in a team Application in Professional Life Answer inquiries from departments regarding online channels Present and revise an online marketing concept in a team Assign tasks in the team to the appropriate specializations Professional Fields of Application Online marketing teams in companies Agencies with multiple online channels The role responsible for paid search and network advertising is addressed in the offering "Online Marketing Manager", while the long-term framework with visibility goals for search and AI responses is covered in the offering "Online Marketing Strategy".

Upcoming dates

• 2026-10-30T23:00:00.000Z · 2027-05-14T22:00:00.000Z · Aachen · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-11-26T23:00:00.000Z · Zwickau · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-05-14T22:00:00.000Z · Zwickau · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-11-27T23:00:00.000Z · Zwickau · Combined Learning
• 2026-10-30T23:00:00.000Z · 2027-11-26T23:00:00.000Z · Zweibrücken, Pfalz · Combined Learning