Online Marketing and Cultural Manager

Course overview

Optionally, you can choose additional qualifications within your training module; details can be found on our website. During the initial consultation, you will receive tips for your job search and career planning. Additionally, we offer lectures and individual coaching for your application phase. We draw on extensive knowledge in career counseling. Even after the training, you will be part of our alumni network and will receive regular invitations to our career events upon request. The training lasts 40 days and includes the modules: Online Marketing Manager (IHK) and E-Business Basics and strategic approaches E-Business and digital business processes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Advertising (SEA) Content, Affiliate, Newsletter, E-Mail, Social Media, Mobile, Video Marketing, and Display Advertising Websites: Types, design, usage KPIs & Web Controlling: Basics, application, tools, measurability Legal aspects on the web IHK certificate test Development and presentation of an E-Business/Online Marketing campaign By developing and presenting your own online marketing strategy, you deepen the theoretical knowledge acquired and establish a practical connection to the tasks of an Online Marketing Manager. Cultural Manager (IHK) Introduction and basics of cultural management Areas of responsibility, activities, and job market Cultural management as a sub-task of cultural mediation Types of operations, cultural enterprises, and their specifications - including practical examples Business fundamentals in cultural mediation and cultural economy Fundraising, third-party funding, project funding Legal fundamentals Audience development, audience retention, target group-oriented program design Cultural marketing, digital and interactive cultural mediation, artificial intelligence Evaluation in the cultural economy IHK certificate test Development and presentation of a practical project in the field of cultural economy

Upcoming dates

• 2026-09-28T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Online-Seminar
• 2026-09-28T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Dortmund · Präsenzunterricht
• 2026-09-28T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Mülheim an der Ruhr · Präsenzunterricht
• 2026-09-28T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Mülheim an der Ruhr · Combined Learning
• 2026-09-28T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Dortmund · Combined Learning