Online Marketing and PR

Course overview

Digital visibility, consistent communication, and effective public relations are today among the central success factors for professional market presence. The training conveys how online marketing, PR, project management, and digital communication measures can be fundamentally connected to specifically strengthen reach, perception, and communication quality. Online Marketing (Duration: approx. 4 weeks) Basic understanding of goals in online marketing Purposefully plan and implement digital marketing strategies Use SEO to sustainably increase online visibility Effectively utilize social media and digital campaigns Design and optimize email marketing with a target audience focus Press Officer in Public Relations (Duration: approx. 20 weeks) Project Management (Duration: approx. 4 weeks) Plan, manage, and successfully implement projects Clearly structure processes, roles, and workflows in the project Keep track of project costs, reports, and progress Organize projects digitally with MS Planner Strengthen communication and leadership within the project team Social Media Marketing (Duration: approx. 4 weeks) Basic understanding of goals in online marketing Purposefully plan and implement digital marketing strategies Use SEO to sustainably increase online visibility Effectively utilize social media and digital campaigns Design and optimize email marketing with a target audience focus

Upcoming dates

• 2026-08-11T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Lahr, Schwarzwald · Combined Learning
• 2026-08-11T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Bochum · Combined Learning
• 2026-08-11T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Landau in der Pfalz · Combined Learning
• 2026-08-11T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Hamm, Westfalen · Combined Learning
• 2026-08-11T22:00:00.000Z · 2026-12-07T23:00:00.000Z · Baden-Baden · Combined Learning