Online Marketing and Project Management

Course overview

Goals of the Training The focus of the Online Marketing and Project Management training is to impart knowledge in the areas of online marketing and project management. The course covers the strategies and techniques of online marketing, including social media marketing and the development of digital and mobile campaigns. A key emphasis is on the planning and execution of social media campaigns, which are explored in a project. In the area of project management, both traditional and agile methods are addressed, with a project on agile project management connecting the theoretical content. This training provides a foundation for understanding and applying marketing and project management strategies in digital environments. The course is designed to integrate the theoretical content of the individual subject areas and create an understanding of the dynamic world of online marketing and project management. Content of the Training Online Marketing Basics of online marketing Forms and channels of online marketing Online marketing strategy Online media planning The online presence Mobile marketing and m-commerce Online law Online customer retention and service Web analytics Social Media Marketing Basics of social media marketing Social media marketing in the overall marketing mix Social media landscape Social media strategy development Social media in innovation management Operational social media marketing Legal framework of social media Developments in social media marketing Digital and Mobile Campaigns Digital campaign management Campaign planning Mobile marketing Success measurement and campaign optimization Project: Social Media Campaign In this course, participants transfer their knowledge in the area of social media marketing into practice. For this purpose, independent projects are carried out and their (interim) results are documented in a portfolio. Project Management Basics of project management - An introduction Project management and organization The project framework, project stages, and tools Project completion Project: Agile Project Management In this course, participants gain practical skills in agile project management through the independent handling of a project. They apply, among other things, the values, activities, roles, and artifacts of agile methodologies using the Scrum example.

Upcoming dates

• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Leinfelden-Echterdingen · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Leipzig · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Köln · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Essen, Ruhr · Blended Learning