Online Marketing and Project Management

Course overview

Online marketing and project management intersect when online marketing initiatives such as campaigns or website projects need to be planned and executed. The course covers online project management throughout the entire project lifecycle, from a clear project mandate to planning and progress measurement, culminating in an orderly conclusion. Digital projects often stall not due to the idea itself, but because of unclear goals and lack of control. What you will learn in online project management Define project mandate, success criteria, and project goals for digital initiatives Identify stakeholders and document their expectations and framework conditions Align schedules, timelines, and resources Create effort estimates, break down work packages, and visualize dependencies Measure progress, assess deviations, and manage changes in a controlled manner Recognize risks and plan countermeasures Manage tasks in a digital planning tool and conclude projects cleanly Project Management between Marketing and Technology The course connects online marketing and project management where both sides need to collaborate: marketing teams formulate requirements, technical teams implement them, and project management keeps everything together. Topics include aligning the specialist department and technology, updating estimates, change management that replaces assumptions about project status with measurable progress, and risk management during ongoing projects. At the end, results are secured, and experiences are made usable in a lessons-learned round for future projects. Roles with Project Responsibility in Online Marketing Typical job titles include Online Marketing Project Manager, Digital Project Manager, Project Coordinator, Online Marketing Manager with project responsibility, and Project Assistant. Areas of application are wherever project management is part of a professional role in digital marketing.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-01-06T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-08T23:00:00.000Z · 2027-01-06T23:00:00.000Z · Berlin · Combined Learning
• 2026-11-08T23:00:00.000Z · 2027-03-07T23:00:00.000Z · Berlin · Combined Learning
• 2026-11-08T23:00:00.000Z · 2027-01-06T23:00:00.000Z · München · Combined Learning

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