Online Shop

Course overview

An online shop is a central component of many sales strategies, combining product presentation, ordering processes, and customer data on a single platform. In digital commerce, it forms the operational basis for revenue, returns, and customer communication. !Course Content !1. Structure and Setup *Shop architecture and navigation *Product and category pages *Search and filter functions !2. Ordering Process and Conversion *Shopping cart and checkout logic *Role of shipping and payment *Obstacles and drop-off points !3. Product Presentation *Display of images, texts, and reviews *Handling of variants and stock *Recommendations and cross-selling !4. Operation and Development *Customer service and returns *Key figures on conversion and cart value *Ongoing optimization of assortment and shop !Professional Relevance *Operational management of a digital sales channel *Coordination between marketing, logistics, and IT *Foundation for planned revenue development

Upcoming dates

• 2026-07-31T22:00:00.000Z · 2026-08-31T22:00:00.000Z · Hamburg · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-10-08T22:00:00.000Z · Hamburg · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-11-09T23:00:00.000Z · Hamburg · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-10-08T22:00:00.000Z · Bremen · Combined Learning
• 2026-09-07T22:00:00.000Z · 2026-11-09T23:00:00.000Z · Bremen · Combined Learning