Online and Data-Driven Marketing

Course overview

Goals of the Training The focus of the training in Online Marketing and Data-Driven Marketing is to impart knowledge and skills in the field of digital marketing. The content includes online marketing strategies and social media marketing, as well as the planning and execution of digital and mobile campaigns. A special emphasis is placed on the development of a social media campaign as part of a project. Additionally, concepts of customer-centered data management and data-driven marketing are taught to make informed marketing decisions. Content of the Training Online Marketing Basics of Online Marketing Forms and Channels of Online Marketing Online Marketing Strategy Online Media Planning The Online Presence Mobile Marketing and M-Commerce Online Law Online Customer Retention and Service Web Analytics Social Media Marketing Basics of Social Media Marketing Social Media Marketing in the Overall Marketing Mix Social Media Landscape Social Media Strategy Development Social Media in Innovation Management Operational Social Media Marketing Legal Framework of Social Media Developments in Social Media Marketing Digital and Mobile Campaigns Digital Campaign Management Campaign Planning Mobile Marketing Success Measurement and Campaign Optimization Project: Social Media Campaign In this course, participants transfer their knowledge in the area of social media marketing into practice. For this purpose, independent projects are carried out, and their (interim) results are documented in a portfolio. Customer-Centered Data Data as Success Factors for Customer Centricity Required Data Existing Data Data Sources Data Architecture Data Utilization Data Driven Marketing Introduction to Data Driven Marketing Big Data Artificial Intelligence Customer Experience Conversion Optimization through Individualization and Personalization Marketing Attribution Skills for Data Driven Marketing

Upcoming dates

• 2026-10-22T22:00:00.000Z · 2027-04-22T22:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-10-22T22:00:00.000Z · 2027-04-22T22:00:00.000Z · Duisburg · Blended Learning
• 2026-10-22T22:00:00.000Z · 2027-04-22T22:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-10-22T22:00:00.000Z · 2027-04-22T22:00:00.000Z · München · Blended Learning
• 2026-10-22T22:00:00.000Z · 2027-04-22T22:00:00.000Z · Mainz am Rhein · Blended Learning