Performance Marketing: Data Science and Strategy

Course overview

Performance Marketing + Data Analysis + Search Engine Marketing + Analytics This training provides knowledge about data-driven marketing and conversion rate optimization. Participants will learn how to make their marketing efforts more efficient through targeted data analysis and search engine strategies. Module 1: Data-Driven Performance Marketing and Conversion Optimization Module 2: Search Engine Marketing in the Digital Marketing Mix Module 3: Keyword Strategy in Search Engine Marketing Module 4: Analytics (Google, App, Social) !Data-Driven Performance Marketing and Conversion Optimization *A/B Testing & Landing Pages: Optimizing the website for higher conversions in digital marketing. *Marketing Automation: Tools for increasing efficiency and personalization in online and performance marketing. *E-Commerce & Webshop Optimization: Strategies for increasing conversion rates and improving user guidance in online retail. *Data Analysis & Reporting: Use of KPIs, Data Science & AI for continuous optimization of online marketing measures. !Search Engine Marketing in the Digital Marketing Mix *Implementing SEO Basics: OnPage optimization, OffPage measures, and SEO strategies for better visibility in search engines. *SEA and Google Ads: Introduction to search engine advertising, keyword targeting, and ad management in online marketing. *Technical Optimization: Using Google Analytics, Core Web Vitals, and SEO monitoring for performance evaluation. *E-Commerce & SEA: Campaign management, conversion goals, and performance marketing for digital sales processes. !Keyword Strategy in Search Engine Marketing *Keyword Research & Tools: Analyzing search volume, competition, and relevance for strategic planning in search engine marketing. *Keyword Types & Applications: Selecting short and long-tail keywords for SEA, SEO, and Google Ads campaigns in e-commerce. *Strategic Integration: Connecting keyword strategy with content, landing page optimization, and performance marketing measures. *Monitoring & Optimization: Using Google Analytics, SEA optimization, and keyword tracking for continuous success monitoring. !Analytics (Google, App, Social) *Google Analytics Basics: Tracking, goal definition, and evaluation for optimizing websites and online marketing. *App and Social Analytics: Analyzing user behavior in apps as well as on Facebook, Instagram & LinkedIn for campaign evaluation. *Conversion Tracking: Goal setting and measurement for websites and apps for data-driven optimization of online advertising. *Cross-Channel Reporting: Integration and visualization of analytics data for a cross-channel marketing understanding. After completing the training, participants will be able to develop data-driven marketing strategies, utilize SEO and SEA methods, and optimize their marketing measures in the digital environment through comprehensive analyses.

Upcoming dates

• 2026-08-18T22:00:00.000Z · 2026-11-23T23:00:00.000Z · München · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Halle (Saale) · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Berlin · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Duisburg · Combined Learning