Performance Marketing with AI: Online and Content Strategy

Course overview

Performance Marketing + Artificial Intelligence + SEM + Content Marketing This training provides practical knowledge in Performance Marketing, Artificial Intelligence, SEM, and Content Marketing. Participants will learn how Artificial Intelligence is used in Performance Marketing, how to optimize SEM campaigns based on data, and how Content Marketing supports visibility, reach, and conversion in digital marketing. Module 1: Performance Marketing and Conversion Strategies in the Online Context Performance Marketing and Conversion Strategies Improve Performance Marketing through landing pages, A/B testing, and conversion optimization. Efficiently implement Performance Marketing with automation, email marketing, and campaign management. Strengthen Performance Marketing in e-commerce through optimized customer experience and user guidance. Evaluate and optimize Performance Marketing using Google Analytics, KPIs, and data analysis. Module 2: SEM with Artificial Intelligence SEM with Artificial Intelligence Optimize SEM with Artificial Intelligence for Google Ads and search engine advertising. Manage SEM campaigns based on data using Artificial Intelligence, Google Analytics, and data analysis. Use Artificial Intelligence to create SEO texts, ad texts, and metadata in SEM. Connect SEM, Performance Marketing, and Artificial Intelligence to cross-channel marketing strategies. Module 3: Content Marketing for Media-Supported Communication Content Marketing Develop Content Marketing for target group-oriented communication and storytelling. Use Content Marketing for social media, digital media, and video content. Make Content Marketing visible through SEO, HTML, and content management systems. Continuously optimize Content Marketing with video ads, tracking, and performance analysis. Conclusion After completing the program, participants will have practical skills in Performance Marketing, Artificial Intelligence, SEM, and Content Marketing. They will develop Performance Marketing strategies, optimize SEM campaigns with Artificial Intelligence, create targeted Content Marketing, and use analysis and tracking tools for data-driven decisions in digital marketing.

Upcoming dates

• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · München · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Halle (Saale) · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Berlin · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Duisburg · Combined Learning