Performance Marketing with AI: Online and Content Strategy

Course overview

Performance Marketing + Artificial Intelligence + SEM + Content Marketing This training provides practical knowledge in the field of digital marketing, focusing on the application of AI-supported methods. Participants will learn to develop and implement strategies for conversion optimization and data-driven campaign management. Module 1: Performance Marketing and Conversion Strategies in the Online Context Module 2: SEM with AI Module 3: Content Marketing for Media-Supported Communication !Performance Marketing and Conversion Strategies in the Online Context *Landing Pages & A/B Tests: Use of landing page optimization and usability testing to increase the conversion rate. *Automation & Control: Application of tools for email marketing, segmentation, and performance marketing management. *E-Commerce Processes: Optimization of user guidance and conversion marketing in online retail with a focus on customer experience. *Key Figures & Data Analysis: Use of Google Analytics, KPIs, and data science to manage online marketing measures. !SEM with AI *Automation in SEA: Use of artificial intelligence to optimize Google Ads campaigns and search engine advertising. *Data-Driven Campaign Management: Use of Google Analytics, data analysis, and AI tools to increase efficiency in SEM. *Content & Ad Optimization: Creation of AI-supported SEO texts, metadata, and ad texts, and targeted AI advertising. *Strategy & Integration: Combination of AI marketing, search engine advertising, and online advertising for cross-channel measures. !Content Marketing for Media-Supported Communication *Content & Target Groups: Planning content marketing strategies with a focus on storytelling and user-centered communication. *Cross-Media Creation: Social media content, digital media, and video production for various online channels. *SEO & Visibility: Use of SEO optimization, HTML structures, and content management to enhance performance. *Video Use & Analysis: Design of video ads, tracking with media tools, and evaluation of content effectiveness. Upon completion of the program, participants will have the knowledge to develop and apply AI-supported marketing strategies. They will master the use of analytical tools for data-driven decisions in the digital marketing context.

Upcoming dates

• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · München · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Halle (Saale) · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Berlin · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-18T22:00:00.000Z · 2026-11-02T23:00:00.000Z · Duisburg · Combined Learning