Performance and Online Marketing

Course overview

Introduction to Performance Marketing & AI Marketing Learn the basics of Performance Marketing, Online Marketing, SEO Marketing, and Google Marketing Understand how AI Marketing increases campaign efficiency through automation and predictive models Recognize data-driven strategies as the foundation for successful Content Marketing Online Marketing Strategies with AI Utilize AI Marketing for funnel optimization and precise customer journeys Navigate cross-channel campaigns - Google Ads, Social Media - with AI-powered Smart Bidding Automate A/B testing, segmentation, and budget allocation using machine learning Content Marketing Strategy & Automation Use generative AI to create blog posts, ad copy, and SEO content Create personalized content through AI Marketing based on user data Link Content Marketing with performance goals for higher conversion Campaign Management & Google Marketing Tools Manage SEA, display, and remarketing campaigns through Google Marketing platforms Integrate SEO Marketing and paid ads for holistic visibility Analyze campaign results with AI dashboards and Google Analytics Performance Measurement & Optimization with AI Monitor relevant KPIs: CTR, ROAS, conversion rate, engagement Use AI Marketing for ongoing campaign optimization Scale high-performing strategies through data-driven decision-making Performance Marketing increases efficiency through the use of AI in automation, predictive models, and data-driven strategies.

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Aachen · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Bonn · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Dresden · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Duisburg · Combined Learning

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