Platform Management for Salesforce

Course overview

Goals of the Training The focus of the training Platform Management for Salesforce is on imparting knowledge and skills in the area of Customer Relationship Management (CRM). The content includes the fundamentals of Salesforce as well as the application of CRM strategies with the Salesforce Service Cloud. Additionally, digital business models are addressed to develop a comprehensive understanding of the integration of CRM systems into modern corporate structures. The training provides a solid introduction to the essential aspects of platform management and the use of Salesforce to optimize customer relationships. Content of the Training The training content is available in English. The training can also be completed in German. Customer Relationship Management Theoretical explanations of CRM Customer life and relationship cycle Customer satisfaction and loyalty Customer retention management Customer value and portfolio management Strategies and tools of CRM Implementation and controlling of CRM Digital Business Models Basics and terminology of digital business models Trends and technologies of digital business models Tools, frameworks, and patterns of digital business models Digital platform business models Design and management of digital business models Project: Salesforce Fundamentals Using the learning platform Trailhead, students will learn the fundamentals of Salesforce. At the end of the course, students will be able to administer the Salesforce platform. This module prepares them for the Salesforce administrator certification. Project: CRM with Salesforce Service Cloud Using the learning platform Trailhead, students will learn how to manage customer relationships with the Salesforce platform. At the end of the course, they will be able to manage the Salesforce Service Cloud. This module prepares students for the Salesforce Service Cloud certification.

Upcoming dates

• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Duisburg · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Leinfelden-Echterdingen · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · München · Blended Learning