Product Development in Product Management

Course overview

Introduction to IT Product Management Understanding the role of a Product Manager in the product development process Utilization of tools like Notion and Confluence in Digital Product Management Basics of IT Product Management and organizational context Introduction to agile mindsets for modern product management Product Strategy & Vision Development of a clear product strategy with sustainable value Establishment of product principles and long-term vision for product management Application of Design Thinking in the context of product development Embedding user needs in strategic orientation User Research & Discovery Conducting user research for informed product development Deriving actionable recommendations from user analyses Avoiding bias in qualitative UX research in the product environment Integration of user-centered methods in IT Product Management UX Design & Story Mapping Creation of user flows, user journeys, and personas for Digital Product Management Introduction to user story mapping for product managers Stakeholder management as a central aspect of product management Collaboration with UX design for optimized user experience Usability Testing & Prototyping Hypothesis formation and prototype creation in the context of product development Planning and conducting structured usability tests Wireframing and feasibility checks for technical implementability Risk management and safeguarding in IT Product Management Planning & Requirements Engineering Formulation of functional and non-functional requirements for products Utilization of Jira for managing user stories in Digital Product Management Effort estimation and prioritization in an agile work environment Roadmap creation and advanced Confluence management Agile Methods in Product Management Scrum and Kanban: Application in modern IT Product Management Comparison of traditional and agile development methods Scaling agile methods with a focus on product development Psychological safety as a success factor for product teams Data Analytics & KPI Tracking Definition and analysis of KPIs for measuring success in product management Data-driven decisions in Digital Product Management Introduction to performance analytics for product managers Utilization of metrics for continuous product improvement Artificial Intelligence in Product Development Basics of AI and the use of generative tools in IT Product Management Use cases for AI-supported innovations in the product area Improvement of product strategies through AI-based analysis Integration of AI into daily product decisions Collaboration with Development Teams Developer kickoff and definition of ready/done as standards in product management Understanding team roles and dynamics in the development context Quality assurance, testing, and UAT in Digital Product Management Efficient handover of requirements to technical teams Leadership, Communication & Reporting Conflict resolution and moderation of productive meetings OKR-based reporting and…

Upcoming dates

• 2026-10-04T22:00:00.000Z · 2026-12-02T23:00:00.000Z · Aachen · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-12-02T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-12-02T23:00:00.000Z · Bonn · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-12-02T23:00:00.000Z · Dresden · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-12-02T23:00:00.000Z · Duisburg · Combined Learning