Product Management

Course overview

Product management develops strategies to bring products from the initial idea to market launch. Product managers must be familiar with analytical tools to better understand the market, competition, and customers. In our seminar, we provide you with practical insights into the tasks and goals of product management. How do you collect relevant market data? How is a marketing concept structured? You will learn how to strategically position products for target audiences. * Fundamentals of Product Management * Tasks and Requirements of Product Management * The Role of Product Managers in the Company * Importance of Product and Corporate Strategy * Management of Internal and External Interfaces * The Product Life Cycle - The Most Important Tool for Product Managers * Innovation Management - From Product Development to Market Launch * Market and Target Group Analysis as a Starting Point for Product Decisions * Target Group Definition * Market Segmentation * Typical Market and Competitive Structures * Relevant Market Data (Market Potential, Volume, Shares) * Buying Behavior in B2B/B2C * Analytical Tools in Product Management (Market, Competition, Demand, Product, Program Analyses, SWOT Analysis) * The Marketing Concept - 4P and 7P * Positioning the Product in the Market * Pricing Strategies in Competition * Finding the Right Sales Channels * Communication - The Heart of Product Management * Controlling in Product Management If you combine this training with other courses from our offerings, you can earn an IFM diploma. You can find all the information on our website.

Upcoming dates

• 2026-08-05T22:00:00.000Z · 2026-08-06T22:00:00.000Z · München · Seminar
• 2026-08-12T22:00:00.000Z · 2026-08-13T22:00:00.000Z · Hamburg · Seminar
• 2026-08-19T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Düsseldorf · Seminar
• 2026-08-26T22:00:00.000Z · 2026-08-27T22:00:00.000Z · Online-Seminar
• 2026-08-31T22:00:00.000Z · 2026-09-01T22:00:00.000Z · Nürnberg, Mittelfranken · Seminar