Product Management in Business Administration

Course overview

Objective The course "Product Management in Business Administration" imparts the fundamental business knowledge that Product Owners need to make product decisions based on economic principles and to communicate with business stakeholders. This training shows how business administration concepts such as Business Models, Unit Economics, Pricing, and Financial Planning are integrated into the daily work of Product Owners. The course is aimed at Product Owners without a background in business administration who wish to enhance their business competence. In the seminar, the fundamentals of business administration are applied to product decisions. This training is the business administration continuing education for Product Owners. Content (Selection) Fundamentals of Business Administration for Product Owners: Basic Terms and Concepts Business Models: Understanding, Analyzing, and Developing Business Models Unit Economics: CAC, LTV, MRR, and other Product Metrics with Business Administration Relevance Pricing for Product Owners: Pricing Strategies and Monetization Models Financial Planning for Product Teams: Budgets, ROI, and Investment Cases Competitive Analysis from a Business Administration Perspective: Porter, SWOT, and Market Analyses AI-Driven Business Analysis: ChatGPT and Claude for Business Tasks Communication with CFO and Finance Stakeholders as a Product Owner Methodology This training conveys business knowledge from the product perspective and shows how business concepts are applied in the practice of Product Owners. Trainers with backgrounds in business administration and product management accompany the training. Competencies (Outcome) Understand and apply the fundamentals of business administration as a Product Owner to product decisions Evaluate Business Models and develop Monetization Strategies Calculate Unit Economics and communicate as a Product Owner Discuss with Finance Stakeholders Utilize AI Tools for business tasks in the product context Career Perspectives and Practical Application Product Owners with business administration competence are relevant in commercially oriented companies and are considered for corresponding positions, such as strategic roles like Commercial Product Owner or Head of Product. Summary This course imparts the fundamentals of business administration for Product Owners. From Business Models to Unit Economics to Pricing, all relevant business concepts are applied to product work. Tools (Examples) Excel, Google Sheets, Miro, Notion, ChatGPT, Looker Studio, Confluence

Upcoming dates

• 2026-09-02T22:00:00.000Z · 2026-11-24T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-09-02T22:00:00.000Z · 2027-02-16T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-10-06T22:00:00.000Z · 2027-01-06T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-10-06T22:00:00.000Z · 2027-04-08T22:00:00.000Z · Virtuelles Klassenzimmer