Product Management

Course overview

Goals of the Training The focus of the Product Management training is on understanding and applying central concepts of product management. The content includes the fundamentals of product management, the development of pricing policies, and the execution of product and market tests. A seminar also provides the opportunity to deepen the acquired knowledge in a practical manner. This training imparts solid knowledge that is crucial for the planning and control of products. Content of the Training Fundamentals of Product Management Introduction to Product Management Market Analysis Product Strategy Idea Generation and Validation Product and Market Tests Market Launch Product Management Post-Market Launch Pricing Policy Strategic Pricing Policy Cost-Driven Pricing Policy Customer-Driven Pricing Policy Competition-Driven Pricing Policy Pricing Strategy Lifecycle Segmentation Price Management and Price Enforcement Ethics and Laws Product and Market Tests Introduction to Product and Market Tests Consumer Behavior Product Tests Classic Market Tests Market Tests for Digital Products Seminar: Product Management The module addresses selected topics and decision areas of product management. Possible topics include idea generation and new product development, market launch, management of established products, improvement of products and services, as well as other current issues in product management, such as the role of digitalization and digital products.

Upcoming dates

• 2026-09-06T22:00:00.000Z · 2027-01-06T23:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-01-06T23:00:00.000Z · Duisburg · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-01-06T23:00:00.000Z · Leinfelden-Echterdingen · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-01-06T23:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-01-06T23:00:00.000Z · München · Blended Learning