Product Management: Product Manager

Course overview

Product Management: Product Manager 1. Introduction to Product Management: Basics and definition of product management, overview of the product life cycle, important roles in the product team 2. Market Research and Analysis of Customer Needs: Methods for conducting market research, identification and analysis of target markets, development of customer personas 3. Product Strategy and Planning: Development of a product strategy, tools for product planning such as roadmaps, prioritization of product features 4. Agile Methods in Product Management: Introduction to agile methods such as Scrum and Kanban, iterative product development and MVP strategy, roles and responsibilities in agile teams 5. Market Launch and Marketing Strategies: Strategies for successful market launch, communication and positioning of the product, monitoring the market launch and adjustment strategies 6. Success Measurement and KPI Development: Definition of key KPIs for product management, methods for success measurement and analysis, reporting and communication of results 7. Practical Project: Product Development: Application of learned methods in a practical project, presentation of the developed product, feedback and iterative improvement of the product 8. Future Trends in Product Management: Discussion of future developments in product management, preparation for new challenges, strategies for continuous education

Upcoming dates

• 2026-07-30T22:00:00.000Z · 2027-07-27T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-02T22:00:00.000Z · 2027-02-10T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-04T22:00:00.000Z · 2027-08-01T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-11T22:00:00.000Z · 2027-08-08T22:00:00.000Z · München · Combined Learning
• 2026-08-16T22:00:00.000Z · 2027-02-24T23:00:00.000Z · Virtuelles Klassenzimmer