Product Management and Digital Product Development

Course overview

Goals of the Training The focus of the training in Product Management and Digital Product Development is on imparting expertise in the conception and implementation of product strategies. The content covers a wide range, from conducting product and market tests to designing pricing policies and the fundamentals of product management. Additionally, insights into the digital transformation of product development, including the Internet of Things and Product Development 4.0, are provided. The training aims to create a profound understanding of the challenges and opportunities in product development. Content of the Training Product and Market Tests Introduction to Product and Market Tests Consumer Behavior Product Tests Classic Market Tests Market Tests for Digital Products Pricing Policy Strategic Pricing Policy Cost-Driven Pricing Policy Customer-Driven Pricing Policy Competition-Driven Pricing Policy Pricing Strategy Lifecycle Segmentation Price Management and Price Enforcement Ethics and Laws Fundamentals of Product Management Introduction to Product Management Market Analysis Product Strategy Idea Generation and Validation Product and Market Tests Market Launch Product Management Post-Market Launch Seminar: Product Management The module addresses selected topics and decision areas of product management. Possible topics include idea generation and new product development, market launch, management of established products, improvement of products and services, as well as other current issues in product management, e.g., the role of digitalization and digital products. Introduction to the Internet of Things Basics of the Internet of Things Social and Economic Significance Communication Standards and Technologies Data Storage and Processing Design and Development Application Areas Product Development 4.0 Introduction to Modern Product Development Fundamentals of Product Development Methods in the Product Development Process Alternative Design Approaches Digitalization of Product Design Customer-Individual Mass Production Outlook: Digital Engineering and Operation

Upcoming dates

• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Duisburg · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · München · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Mannheim · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Hannover · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Frankfurt am Main · Blended Learning