Product Management and Innovation Management

Course overview

Goals of the Training The focus of the training in Product Management and Innovation Management is on imparting expertise in the areas of product development and market introduction. The content covers a range from product and market testing to pricing policy and the fundamentals of product management. Additionally, insights into user research are provided, along with a closer look at the methodology of design thinking. The training aims to create a solid understanding of the various aspects of product management and the innovation process. Content of the Training Product and Market Testing Introduction to Product and Market Testing Consumer Behavior Product Testing Classical Market Testing Market Testing for Digital Products Pricing Policy Strategic Pricing Policy Cost-Driven Pricing Policy Customer-Driven Pricing Policy Competition-Driven Pricing Policy Pricing Strategy Lifecycle Segmentation Price Management and Price Enforcement Ethics and Laws Fundamentals of Product Management Introduction to Product Management Market Analysis Product Strategy Idea Generation and Validation Product and Market Testing Market Introduction Product Management Post-Market Introduction Seminar: Product Management The module addresses selected topics and decision-making areas of product management. Possible topics include idea generation and new product development, market introduction, management of established products, improvement of products and services, as well as other current issues in product management, e.g., the role of digitalization and digital products. Introduction to User Research Approach in User Centered Design User Research Methods for Determining User Requirements Questionnaire Design and Interview Methods Observation Techniques Methods and Tools of Service Design Entrepreneurship and Innovation Management Entrepreneurship and Innovation - Basics and Importance From Opportunity to Business Idea From Idea to Business Model Founding in Practice - From Idea to Implementation Innovation in Companies - Strategic Planning Innovation in Companies - Operational Implementation

Upcoming dates

• 2026-09-06T22:00:00.000Z · 2027-03-06T23:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-03-06T23:00:00.000Z · Duisburg · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-03-06T23:00:00.000Z · Leinfelden-Echterdingen · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-03-06T23:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-09-06T22:00:00.000Z · 2027-03-06T23:00:00.000Z · München · Blended Learning