Product Management and Market Psychology

Course overview

Goals of the Training The focus of the training in Product Management and Market Psychology is on imparting expertise in the areas of product management and market psychology. The content covers a spectrum ranging from conducting product and market tests to pricing strategies. An in-depth seminar provides practical insights into the responsibilities of a product manager. Additionally, the understanding of consumer behavior is sharpened to develop products and strategies that are market-oriented. Content of the Training Product and Market Tests Introduction to Product and Market Tests Consumer Behavior Product Tests Classic Market Tests Market Tests for Digital Products Pricing Policy Strategic Pricing Policy Cost-Driven Pricing Policy Customer-Driven Pricing Policy Competition-Driven Pricing Policy Pricing Strategy Lifecycle Segmentation Price Management and Price Enforcement Ethics and Laws Fundamentals of Product Management Introduction to Product Management Market Analysis Product Strategy Idea Generation and Validation Product and Market Tests Market Launch Product Management Post-Market Launch Seminar: Product Management The module addresses selected topics and decision-making areas of product management. Possible topics include idea generation and new product development, market launch, management of established products, improvement of products and services, as well as other current issues in product management, e.g., the role of digitalization and digital products. Market Psychology Fundamentals and Scientific Classification Market Psychological Interventions Market Psychological Effect Models Psychology of Purchase Decisions Environmental Factors in Market Psychological Contexts and Processes Product Perception and Product Evaluation Motivation Research, Attitudes, and Emotions Consumer Behavior Behavioral Science Fundamentals of Consumer Behavior Influencing Factors on Consumer Behavior Consumer Behavior in Service Markets Organizational Buying Behavior

Upcoming dates

• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · München · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Mainz am Rhein · Blended Learning
• 2026-10-20T22:00:00.000Z · 2027-04-20T22:00:00.000Z · Köln · Blended Learning