Product Management - From Idea to Product

Course overview

Product managers operate at the intersection of market, customer, corporate strategy, and product development. They analyze market requirements, identify potentials, coordinate different interests, and accompany products throughout their entire lifecycle. It is essential to make informed decisions and systematically manage the further development of products. In our seminar, you will learn about the central tasks, methods, and goals of product management in a practical manner. How do you conduct thorough market analyses? How do you develop a go-to-market strategy, and how do you manage product success with the right KPIs? You will acquire the competencies to strategically develop products and position them in the market. * Fundamentals of Product Management * Tasks, Responsibilities, and Goals of Product Management * Role of Product Managers in the Company * Importance of Product and Corporate Strategy * Collaboration with Internal and External Stakeholders * The Product Lifecycle as a Management Tool * Product Development and Innovation * From Idea to Marketable Product * Idea Generation and Evaluation * From Concept to Minimum Viable Product (MVP) * Potentials of Artificial Intelligence for Trend Analysis and Product Ideas * Product Development in the Tension Field of Market, Technology, and Profitability * Market and Customer Understanding * Analyzing Target Groups and User Needs * Market Segmentation and Personas * Evaluating Market Potentials, Market Volume, and Market Shares * Competitive Analysis and Benchmarking * Buying Behavior in B2B and B2C Environments * Analysis and Decision-Making Tools * SWOT Analysis * Value Proposition Canvas * Portfolio Analysis * Prioritization and Evaluation of Product Decisions * Agile Product Management and Collaboration * Role of the Product Owner in Agile Teams * User Stories and Backlog Management * Collaboration with Development, Marketing, and Sales * Communication and Stakeholder Management * Market Launch and Product Management * Fundamentals of Product Positioning * Fundamentals of Pricing and Business Model Development * Go-to-Market Considerations * Relevant KPIs in Product Management * Data-Driven Decisions for Product Development If you combine this training with other courses from our offerings, you can earn an ifmera diploma. You can find all the information on our website.

Upcoming dates

• 2026-10-14T22:00:00.000Z · 2026-10-15T22:00:00.000Z · München · Seminar
• 2026-10-19T22:00:00.000Z · 2026-10-20T22:00:00.000Z · Hamburg · Seminar
• 2026-11-01T23:00:00.000Z · 2026-11-02T23:00:00.000Z · Frankfurt am Main · Seminar
• 2026-11-04T23:00:00.000Z · 2026-11-05T23:00:00.000Z · Nürnberg, Mittelfranken · Seminar
• 2026-11-08T23:00:00.000Z · 2026-11-09T23:00:00.000Z · Leipzig · Seminar