Product Manager with AI Tools and Basics of Business Administration

Course overview

In modern product management, successful products are no longer created by chance: they are based on sound evaluations, clear strategies, and data-driven decisions. At the same time, artificial intelligence is changing the way product managers work - from idea generation to validation, market launch, and success measurement. In addition to methodological know-how, digital skills and proficiency in using AI tools are increasingly in demand. In this training, you will specifically build expertise in product management: you will learn how to systematically analyze customer needs and develop product visions. You will use AI strategically to gain insights faster, structure content, and make informed decisions. The program also includes business case development, portfolio management, and market entry, as well as stakeholder and team leadership, KPIs, and success measurement. By using modern AI tools, you will support your daily work and improve the quality of your results. This way, you will become the central interface between the market, customer needs, and successful product implementation. Learning Objectives: In this course, you will acquire knowledge in product management throughout the entire product lifecycle. You will engage with the fundamentals of business administration, analyze markets and customer needs, and learn to derive product strategies, product visions, and appropriate measures for product development from them. You will learn to create business cases, plan market launches, and collaborate with various stakeholders. Additionally, you will deal with the definition and evaluation of KPIs as well as data-driven decision-making processes. Furthermore, you will use AI tools for idea generation, content structuring, and data analysis, and you will explore their applications and limitations in product management. Education in the Digital Age Kick-off virtual learning Introduction to the online learning format Practical exercises with collaborative tools Presentation of the learning platform, individual learning phase Financial Basics Fundamentals of Business Management: Structure of Organizations, Functional Areas; Fundamentals of Finance: Income Statement, Balance Sheet, Cash Flow, Contribution Margin, Break-even Business Strategy Fundamentals of Marketing & Strategy: Market Definition, Customer Segmentation, Competitive Factors Strategy Tools: SWOT, BCG Matrix, Porter’s Five Forces Pricing Models: Cost-oriented, Competition-oriented, Value-based Product Management & AI PM Role Models Product Lifecycles (Classic & Digital) Overview of Methods (e.g., Agile, Lean Startup, Stage-Gate, Design Thinking) AI Fundamentals for Product Managers (e.g., Opportunities & Limitations, Bias & Data Protection, Basics of Prompting) AI as an Assistant in Daily PM Tasks (Structuring Texts, Designing Content, Clarifying Questions, Rough Data Preparation) Critical Reflection (Where does AI support and where does it not?) Customer Needs & Vision Research Met…

Upcoming dates

• 2026-10-05T22:00:00.000Z · 2027-02-07T23:00:00.000Z · Altenburg, Thüringen · Blended Learning
• 2026-10-05T22:00:00.000Z · 2027-02-07T23:00:00.000Z · Aachen · Blended Learning
• 2026-10-05T22:00:00.000Z · 2027-02-07T23:00:00.000Z · Amberg, Oberpfalz · Blended Learning
• 2026-10-05T22:00:00.000Z · 2027-02-07T23:00:00.000Z · Ansbach, Mittelfranken · Blended Learning
• 2026-10-05T22:00:00.000Z · 2027-02-07T23:00:00.000Z · Zobersdorf · Blended Learning