Product Manager with Scrum including Storytelling

Course overview

The training "Product Manager with Scrum® including Storytelling" provides you with in-depth knowledge in digital marketing, e-commerce, and agile project management. You will acquire practical knowledge about modern marketing strategies, the Scrum® framework, and effective communication techniques - ideal for roles in product management and digital marketing. Online Marketing and Social Media Basics of digital marketing and key channels Use of social media marketing for customer engagement Digital brand development and target group strategies E-Commerce and Platform Management Basics of e-commerce and typical business models Legal framework conditions in online trading Design and optimization of digital sales platforms Project Management and Teamwork Planning and controlling projects in the marketing environment Collaboration in teams and understanding roles Project completion and success control Scrum® Framework and Agile Methods The four values of the Agile Manifesto Structure, roles, and artifacts in the Scrum® process Responsibilities of the Product Owner in the agile project team Digital Transformation Basics of digitization in companies Changes due to digital technologies Challenges and opportunities of digital transformation Communication and Content Strategies Internal and external communication processes Basics of content marketing Use of social media for target group engagement Storytelling in Marketing Basics and goals of storytelling Types of stories and creative narrative techniques Application in brand building and presentations Controlling Marketing Measures Key figures for evaluating campaigns Analysis and optimization of marketing strategies Performance measurement in the digital environment Upon completion of the training, you will be able to strategically position products, effectively manage marketing measures, and successfully accompany Scrum®-based projects. You will bring both methodological know-how and communication skills for work in digital product management. The tools used include ChatGPT, Claude, Google Gemini, Google Analytics 4, Google Search Console, Canva, Shopify, and WooCommerce.

Upcoming dates

• 2026-09-27T22:00:00.000Z · 2028-04-24T22:00:00.000Z · Bergisch Gladbach · Blended Learning
• 2026-09-27T22:00:00.000Z · 2027-07-12T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-09-27T22:00:00.000Z · 2028-04-24T22:00:00.000Z · Bochum · Blended Learning
• 2026-09-27T22:00:00.000Z · 2028-04-24T22:00:00.000Z · Berlin · Blended Learning
• 2026-09-27T22:00:00.000Z · 2027-07-12T22:00:00.000Z · Berlin · Blended Learning