Professional Graphic Design

Course overview

Course Objective The Professional Graphic Design course teaches methods and processes of visual design in the context of communication and media design. It covers the fundamentals of shape, color, and typography design, as well as their application in digital and printed media. The goal is to systematically derive visual solutions based on briefings and design principles. Additionally, production processes and file preparation for various output channels are addressed. Content Design Fundamentals: Language of forms, color theory, typography, composition, and grid; derivation of visual hierarchies and reading guidance in print and digital formats Concept Development: Brief analysis, definition of goals and requirements, mood board and style development, development of layout variants and iteration Media Production: Creation of layouts for brand communication, social media graphics, advertising materials, and editorial design; preparation of assets and specifications Software and File Management: Use of common graphic and layout programs, working with vector and pixel graphics, color management, export formats, and data transfer Implementation and Quality Assurance: Prototyping, responsive adaptations, checklists for pre-press and digital output, version control, and approval processes Framework Conditions: Copyright and usage rights, license-compliant use of fonts and images, documentation of sources and project documents Learning Objectives - Analyze briefings and derive specific design requirements - Differentiate between color, typography, and composition principles in print and digital projects - Create layout variants including grid, typographic hierarchy, and image concept - Apply graphic and layout software to implement vector and pixel-based assets - Integrate export and handover processes for print and digital platforms - Evaluate designs based on defined criteria and conduct revision loops Career Prospects The course content is applicable in fields such as graphic designers in agencies or in-house teams focusing on layout, brand communication, and asset creation. Typical areas of activity include media designers for digital and print with tasks in pre-press, data preparation, and production supervision. The course addresses content for roles such as communication designers focusing on visual systems, editorial design, and digital formats. There is also relevance for content and social media graphic production in marketing departments. Summary The Professional Graphic Design course covers the fundamentals and processes of visual design for print and digital media, including concept development, layout, software use, and production preparation. This training encompasses activities from brief analysis to quality assurance. The topics taught relate to fields such as graphic design, media design, and communication design.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-02-11T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-11-06T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2027-03-12T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Leipzig · Combined Learning