Project Management Marketing

Course overview

Goals of the Training The focus of the Project Management for Marketing training is to impart knowledge and skills in the areas of marketing and project management. The course covers fundamental marketing strategies and their application in various project scenarios. Digital skills are also addressed to meet the demands of modern marketing projects. A particular emphasis is placed on agile project management, which offers flexible and adaptable methods for project control. The training also includes the integration of digital tools and techniques that are essential for the implementation of marketing projects. The course connects the theoretical content of the individual subject areas and provides a comprehensive foundation for the planning and execution of marketing projects. Contents of the Training Marketing I Fundamentals of Marketing Product Policy Communication Policy Pricing Policy Distribution Policy Marketing II Fundamentals of Consumer Behavior Research Marketing Message Purchase Decision Models Market Research and Segmentation Customer Satisfaction Digital Skills Digital Transformation and Digital Communication Methods for Digital, Agile, and Collaborative Work Social Media and Mobile Digital in the Company: Selected Scenarios Selected Technologies Trends and Outlook Project Management Fundamentals of Project Management - An Introduction Project Management and Organization The Project Framework, Project Stages, and Instruments Project Closure Project: Agile Project Management In this course, participants gain practical skills in agile project management through the independent handling of a project. They apply, among other things, the values, activities, roles, and artifacts of agile methodologies using the Scrum example.

Upcoming dates

• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Duisburg · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Leinfelden-Echterdingen · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · Nürnberg, Mittelfranken · Blended Learning
• 2026-08-12T22:00:00.000Z · 2026-12-12T23:00:00.000Z · München · Blended Learning