Legally Compliant Performance Marketing with SEO, SEA, and AI

Course overview

This training qualifies participants in the areas of search engine marketing, AI assistance, and legal frameworks in e-commerce. The course imparts techniques for campaign optimization as well as in-depth knowledge of competition and media law. A special focus is placed on the legally compliant design of contracts and advertising measures on the internet. Performance Marketing Google Ads campaigns are strategically planned and managed. Keyword research identifies relevant search terms for target audiences. Landing page optimization increases the efficiency of paid advertisements. Performance reporting provides transparent insights into marketing budgets. SEA auctions are successfully utilized through targeted bidding strategies. AI Assistance Chatbots take over the qualified initial consultation of website visitors. Prompt engineering optimizes the automated creation of advertising texts. AI tools support the rapid analysis of complex market data. Personalized workflows enhance user engagement in the sales funnel. AI assistants automate the documentation of marketing projects. Law and Compliance Media law regulates the protection of personal rights online. Contract law secures collaboration with external partners. Copyright regulations are strictly observed for all content. GDPR standards consistently protect the privacy of website users. Cease-and-desist prevention legally secures the operation of online shops.

Upcoming dates

• 2026-10-04T22:00:00.000Z · 2027-02-10T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-01T23:00:00.000Z · 2027-03-11T23:00:00.000Z · Virtuelles Klassenzimmer