SEM and SEO - Search Engine Marketing and Search Engine Optimization

Course overview

Search Engine Optimization (SEO) as part of Search Engine Marketing (SEM) is highly complex and technical - yet it can also be understood at its core by non-technicians. It is especially important for marketing professionals to have a basic understanding of SEO. This course is designed for marketing employees to integrate one of the most sustainable and cost-effective forms of online marketing into their overall strategy. For web developers, this course not only provides a fundamental introduction to SEO but also connects it to the business benefits of their work and communication with the marketing department. By the end of this course, you will be able to optimize your online marketing from an SEO perspective, reach more potential customers, and gain a better understanding of collaborating with SEO agencies when they discuss their strategies and measures. As a web developer, you will be able to understand your clients' marketing concerns and better incorporate them into your programming work. Background on search engines SEO analysis Keywording On-page and off-page optimization Technical SEO Strategies, concepts, campaigns

Upcoming dates

• 2026-11-01T23:00:00.000Z · 2026-11-12T23:00:00.000Z · Kamen, Westfalen · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-12T23:00:00.000Z · Jena · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-12T23:00:00.000Z · Duisburg · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-12T23:00:00.000Z · Nordhausen, Thüringen · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-12T23:00:00.000Z · Stadthagen · Combined Learning