SEO

Course overview

In this training course in the areas of SEO, SEM Management, Web Analytics, and Agile Project Management, you will learn how to strategically build, analyze, and continuously optimize digital visibility. You will develop a solid understanding of how search engines work, which ranking factors are crucial, and how the content, structure, and technology of a website collectively influence performance. You will connect online marketing with data-driven analysis and practical tools. A focus is placed on search engine optimization (SEO). You will learn to research keywords effectively, prepare content in a search engine optimized manner, and systematically improve both on-page and off-page factors. Additionally, you will cover Technical SEO, Local SEO, and the optimization of loading times, indexing, and website structure. In the area of search engine advertising (SEA), you will work with Google Ads, develop campaign structures, and optimize them using conversion tracking, keyword planning, remarketing, as well as display and shopping ads. Furthermore, you will gain in-depth knowledge in Web Analytics. You will use Google Analytics and Google Tag Manager, analyze user behavior, conversions, and campaign performance while considering data protection and GDPR. Additionally, you will learn to plan, manage, and efficiently implement digital projects using Kanban and Jira through transparent workflows and continuous improvement.