SEO

Course overview

Contents at a glance: SEO, Web Analytics, SEM Management, Agile Project Management, Certification The training in the field of SEO covers the fundamentals and applications of search engine optimization, search engine advertising, web analytics, and agile project management using Kanban and Jira. Topics include the functioning of search engines, search results pages, ranking factors, SEO processes, keywords, content, technical basics, backlinks, social SEO, shop SEO, local SEO, Google Ads, keyword planner, conversion tracking, Google Shopping, display advertising, remarketing, Google Analytics, data protection, cookies, Google Tag Manager, Kanban, lean management, Jira, agile boards, dashboards, reporting, workflows, and exam preparation. Digital Analyst: SEM Management, Tracking, and Web Analytics including Search Engine Marketing and Web Analytics Certification Search Engine Optimization Functioning of search engines and search results pages Ranking and ranking signals SEO process and SEO goals Keywords and content Webpage, site, server, and domains Backlinks Social SEO and user signals Shop SEO and local SEO Success control and SEO site clinic Search Engine Advertising / Google Ads Introduction to online advertising and SEA Introduction to Google Ads Account setup and campaign creation Account overview Keyword planner: keyword research and performance forecasting Google Ads optimization Conversion tracking and Google Shopping Display advertising and Google Display Network GDN campaigns Remarketing Web Analytics / Google Analytics Introduction to web analysis and data protection Server logs and tracking pixels Reach measurement and cookies GDPR and setting up Google Analytics Introduction to Google Analytics and real-time reporting Audience and acquisition Goals and behavior Events and conversions Google Tag Manager Events in Google Tag Manager Analytics debugging Course Completion Practical tasks Multiple-choice questions Methods and Tools in Agile Project Management with Kanban and Jira Agile Project Management with Kanban What is Kanban? Distinction between Lean and Six Sigma Continuous improvement Visualization with Kanban boards WIP: Work in Progress Theory of Constraints Flow and cadence: optimizing flow and feedback loops Prioritization and service classes Reducing variability Scaling with Kanban Introduction of STATIK: Systems Thinking Approach to Introduce Kanban Bottlenecks and consistent availability Economic model for Lean Flight-Level model by Klaus Leopold Difference between Scrum and Kanban Exam preparation and certification exam for Kanban Agile Project Management with Jira Introduction Structure, roles, and rights Navigation in Jira Handling issues Agile boards Dashboards Reporting Creating projects in Scrum and Kanban Creating and modeling a Kanban project with workflow Case studies The training covers content from SEO, SEA, Web Analytics, Google Analytics, Kanban, Jira, and exam preparation.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2027-01-07T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-01-07T23:00:00.000Z · Aachen · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-01-07T23:00:00.000Z · Aachen · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-01-07T23:00:00.000Z · Ahrensburg · Combined Learning
• 2026-08-09T22:00:00.000Z · 2027-01-07T23:00:00.000Z · Alsdorf, Rheinland · Combined Learning