SEO: Campaigns and Reporting

Course overview

The training "SEO: Campaigns and Reporting" combines search engine optimization (SEO), campaign management, and KPIs, tracking, and reporting. The focus is on target groups and key figures as well as the practical application of the associated technical terms and work steps. Search Engine Optimization (SEO) • Functionality of search engines and ranking factors illustrated with practical examples • On-page and off-page measures with accompanying exercises • Preparing content and structure for search queries, including documentation of results • Verification of SEO measures using key figures in sequential work steps Campaign Management • Goals, target groups, and conceptualization of campaigns related to typical use cases • Planning, implementation, and control across channels as well as analysis of common sources of error • Integration of content and measures • Evaluation and optimization of campaigns KPIs, Tracking, and Reporting • Definition of goals and key figures such as click-through rate, conversion rate, and ROI • Setting up tracking and conversion measurement • Building reports and dashboards • Interpretation of results and derivation of measures Target Groups and Key Figures • Target group analysis and creation of personas • Definition of goals and key figures • Evaluation of results with suitable tools • Derivation of measures and adjustment of planning The training connects search engine optimization (SEO) and campaign management and imparts knowledge in KPIs, tracking, and reporting as well as target groups and key figures. The professional relationships are addressed in the context of SEO: Campaigns and Reporting.

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Aachen · Blended Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Dresden · Blended Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Berlin · Blended Learning
• 2026-10-25T23:00:00.000Z · 2026-11-23T23:00:00.000Z · Hannover · Blended Learning

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