SEO

Course overview

SEO includes the core modules Search Engine Marketing and AI Level 1. This training provides solid and practical expertise in the future fields of SEO and artificial intelligence at an introductory level. Strategic Use of AI The focus is on the strategic and operational use of AI-supported tools to sustainably increase efficiency in all relevant areas of daily search engine optimization. Participants will learn how SEO serves as a central foundation for the organic discoverability of digital presences on the web and how modern SEO measures can be continuously improved, optimized, and scaled through the targeted use of intelligent algorithms, automated analysis processes, and data-driven systems. Course Content The course covers the entire spectrum from AI-supported keyword analysis and precise determination of search intent to automated technical optimization and targeted, user-oriented content creation. It will be examined in detail how generative AI systems can be profitably used in the SEO field to efficiently design, structure, and write user-centered, high-quality, and highly relevant text and media formats for search engines. Focus on SEO Crawlers Another central focus is on the precise functioning of modern SEO crawlers and the core question of how AI tools can help optimally adjust the information architecture, page structure, and internal linking to these technical requirements. Furthermore, it will be comprehensively conveyed how continuous SEO audits are supported by intelligent monitoring systems and what strict ethical guidelines and legal frameworks must be adhered to for AI-generated SEO measures and automated publications in the digital space. Acquisition of Valuable Skills Through the systematic linking of fundamental SEO know-how and modern AI application, participants acquire the valuable ability to independently implement their first AI-supported workflows, automated data analyses, and time-saving routine processes in their daily work. The ongoing evaluation of technical crawling and user data allows for early adjustments of prompts, text creation patterns, and technical parameters to changing search engine algorithms and new market trends. A precise understanding of fundamental SEO metrics such as organic clicks, impressions, click-through rates, ranking positions, and dwell times, as well as their automated collection and evaluation, forms the foundation of this future-oriented qualification. Data Protection Compliance Additionally, the program highlights the responsible, data protection-compliant handling of generated data and the targeted use of tailored AI software to sustainably simplify time-consuming research and routine tasks in marketing, as well as to gradually automate multi-stage quality assurance processes. The ability to create clear dashboards and meaningful, automated performance reports allows for a transparent, always traceable, and professional communication of all optimization successes to internal and ex…

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning