SEO

Course overview

SEO professionals optimize websites for organic search. The training provides practical skills in keyword research, on-page and technical optimization using tools like Google Search Console. An integrated career week complements the technical content with application strategies and interview training by career coaches. The content is closely aligned with job market requirements and directly applicable. How search engines work and ranking logic Crawling, indexing, and rendering Evaluation factors for organic results Interaction of relevance and authority Keyword analysis and search intent Classification of short and long-tail keywords Assessment of search volume and competition Assignment to page goals and funnel stages On-page elements and content structure Optimization of titles, meta tags, and headings Structuring content according to search intent Internal linking and site architecture Off-page signals and technical fundamentals Building and evaluating backlinks Loading times, mobile usability, and Core Web Vitals Structured data and rich snippets Career week Application strategy (cover letter, resume, interview preparation) Interview techniques (face-to-face & digital) The content covers the requirements for tasks in the field of search engine optimization. Participants research keywords, optimize on-page elements, address technical aspects of the website, and analyze ranking data. The training is aimed at employees in online marketing and career changers.

Upcoming dates

• 2026-07-30T22:00:00.000Z · 2027-07-30T22:00:00.000Z · Überlingen, Bodensee · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-01-30T23:00:00.000Z · Überlingen, Bodensee · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-07-30T22:00:00.000Z · Übach-Palenberg · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-07-30T22:00:00.000Z · Öhringen · Combined Learning
• 2026-07-30T22:00:00.000Z · 2027-01-30T23:00:00.000Z · Übach-Palenberg · Combined Learning