SEO and Marketing

Course overview

Introduction to SEO and Marketing with a clear practical focus. The training conveys how search engine optimization is planned and implemented as part of marketing strategies. It qualifies participants for operational tasks in campaigns and visibility management. !Fundamentals of SEO and Marketing *Understand the fundamentals of SEO and place them in the context of marketing *Define marketing goals and link them with SEO *Research SEO keywords and utilize them for marketing *Analyze marketing target groups and align SEO accordingly !Content and Campaigns *Plan and create SEO content for marketing campaigns *Structure and implement marketing campaigns with SEO *Optimize SEO texts in marketing purposefully *Make marketing messages visible with SEO !Analysis and Control *Evaluate SEO data in marketing and recognize trends *Link and interpret marketing metrics with SEO *Monitor and control SEO performance in marketing *Adjust marketing measures based on SEO data !Optimization and Reporting *Further develop SEO strategies in marketing *Report marketing results structured with SEO *Prioritize and optimize SEO measures in marketing *Continuously improve marketing processes with SEO The training strengthens competencies in SEO and marketing for direct application in the profession. Participants can plan campaigns, evaluate data, and increase visibility. This enhances their employability in the digital marketing environment.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-01-16T23:00:00.000Z · Virtuelles Klassenzimmer
• 2026-08-02T22:00:00.000Z · 2026-10-24T22:00:00.000Z · Virtuelles Klassenzimmer