SEO and Search Performance

Course overview

Upon completion of the training, you will have knowledge in SEO and Search Performance. You will also be able to implement analysis and optimization measures for search engine campaigns in a data-driven manner. Search Engine Optimization Keyword research and evaluation On-page optimization and content structure Off-page optimization and link profile analysis Fundamentals of technical SEO Search Engine Advertising and Performance Setting up and structuring Google Ads accounts Automated bidding strategies (Target ROAS, Target CPA) Conversion tracking in Google Ads and Google Analytics 4 Analysis and Reporting Data-driven attribution modeling Dashboards and reporting with Google Data Studio Analysis of search and campaign data

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-03-10T23:00:00.000Z · München · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-10T23:00:00.000Z · Leipzig · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-10T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-09T23:00:00.000Z · Gütersloh · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-09T23:00:00.000Z · Greifswald, Hansestadt · Combined Learning