SEO - Web Design and Performance

Course overview

The training course "SEO - Web Design and Performance" combines search engine optimization (SEO), web design, and performance. The focus is on target groups and key figures, as well as the practical application of the associated technical terms and work steps. Search Engine Optimization (SEO) • Functionality of search engines and ranking factors based on practical examples • On-page and off-page measures with accompanying exercises • Preparing content and structure for search queries, including documentation of results • Verification of SEO measures using key figures in sequential work steps Web Design and Performance • Structure, layout, and design of websites with reference to typical use cases • Search engine-friendly page structure and analysis of common sources of errors • Loading times and mobile presentation with a focus on practical implementation • Control of results using analysis tools in the digital application context Web Design • Structure and layout of web pages considering common technical terms • Layout, typography, colors, and imagery • Navigation and user guidance • Publication, testing, and maintenance Target Groups and Key Figures • Target group analysis and creation of personas • Definition of goals and key figures • Evaluation of results using appropriate tools • Deriving measures and adjusting planning The training course connects search engine optimization (SEO) with web design and performance, imparting knowledge in web design as well as target groups and key figures. The professional relationships are addressed in the context of SEO - web design and performance.

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2027-02-01T23:00:00.000Z · Aachen · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-01T23:00:00.000Z · Dresden · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-01T23:00:00.000Z · Mönchengladbach · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-01T23:00:00.000Z · Berlin · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-01T23:00:00.000Z · Hannover · Blended Learning

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