Social Media Management and Data Analyst Marketing

Course overview

Course Objective The course provides knowledge in the field of digital communication and data-driven analysis in marketing. It deals with the planning, creation, and evaluation of content in social networks. The training presents methodological approaches for capturing and interpreting key figures. The goal is to illustrate the relationships between social media activities and analytical methods in marketing. Content The course initially covers the fundamentals of digital communication in the context of social media. This is followed by a presentation of the collection and analysis of marketing data as well as the evaluation of key figures. The content includes the thematic planning of posts, the identification of target groups, and the capture of user interactions. Furthermore, the application of analytical methods for assessing campaign activities is explained. Finally, methods for evaluating digital data using current analytical techniques are presented, leading to a solid understanding of the relationships between social media management and data-driven marketing. Learning Objectives - Analyze the creation of content in social networks - Conduct evaluations of digital marketing data - Identify methods for capturing user interactions - Create concepts for planning digital campaigns - Assess the integration of key figures into marketing measures Career Prospects The course content is applicable in professional fields such as social media management, marketing analysis, online marketing, and content creation. Typical areas of activity include companies and agencies that plan and implement digital communication measures. Summary The course Social Media Management and Data Analyst Marketing covers topics related to the creation and evaluation of digital content. This training provides knowledge that is applicable in fields such as social media management, online marketing, and data analysis. The content taught provides a factual basis for professional engagement in digital communication.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Mannheim · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-08-02T22:00:00.000Z · 2027-01-29T23:00:00.000Z · München · Combined Learning