Social Media Management and Data Science Basics

Course overview

Course Objectives The course covers aspects of social media management as well as the basics of data analysis within the framework of data science. It imparts knowledge on planning and managing social media activities, as well as preparing and interpreting data. Participants will become familiar with methodological approaches in content management and the collection and evaluation of key figures. Content The course begins with the basics of social media management, focusing on content planning, community activity management, and target audience analysis. This is followed by an introduction to data collection and preparation, presenting methods of data analysis that include key figures and metrics. Another section deals with the content design of social media posts and the application of simple data visualization techniques. The legal framework and regulations regarding online content will also be addressed, along with approaches to integrating data into the communication process. Finally, an overview of various platforms and their functionalities in the interplay of social media and data-based evaluation will be provided. Learning Objectives - Analyze social media key figures - Identify methods for data collection - Conduct content planning for posts - Create concepts for evaluating collected data - Integrate legal aspects into the subject areas Career Prospects The content taught is applicable in fields such as social media management, content creation, and data analysis. Typical job roles include positions as social media managers, data analysts, and online marketing specialists. The course addresses tasks in the organization, analysis, and evaluation of online communication processes. Summary The course Social Media Management and Data Science Basics covers the fundamentals of content planning for social media activities as well as an introduction to methodological approaches in data analysis. In the context of further education, content and analytical procedures are presented that find application in fields such as social media management, content creation, and data analysis.

Upcoming dates

• 2026-11-01T23:00:00.000Z · 2027-01-29T23:00:00.000Z · Leipzig · Combined Learning
• 2026-11-01T23:00:00.000Z · 2027-01-29T23:00:00.000Z · Mannheim · Combined Learning
• 2026-11-01T23:00:00.000Z · 2027-01-29T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-11-01T23:00:00.000Z · 2027-01-29T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-11-01T23:00:00.000Z · 2027-01-29T23:00:00.000Z · München · Combined Learning