Social Media: SEO

Course overview

SEM with Social Media: Overview of Weekly Topics This course covers various aspects of search engine marketing (SEM) in connection with social media. Participants will get to know the relevant platforms and gain insights into optimization techniques. Course Content 1. Social Media Platforms Social Media Facebook & Instagram Social Media Pinterest, X & Snapchat Social Media Business Networks 2. Social Video Social Video: YouTube & TikTok 3. Meta Business Suite Social Media with Meta Business Suite 4. Goal Definition and Keywords Goal Definition and Keywords 5. Search Process and Ranking Search Process and Ranking 6. Optimization Techniques Onsite, Onpage, and Offpage Optimization Google Features and Controlling Thematic Positioning in Modern Online Marketing This area encompasses the strategic tools of digital marketing. Organic and paid visibility is built through search engine optimization (SEO) and search engine advertising (SEA), while inbound marketing specifically connects content marketing and email marketing (e-commerce). Additionally, audience targeting along the customer journey is deepened through social media marketing and influencer marketing. Precise targeting minimizes wastage. The core of data-driven performance marketing consists of web analytics for conversion optimization, increasing lead generation, and utilizing affiliate marketing.

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-01-05T23:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-05T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-05T23:00:00.000Z · München · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-05T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-01-05T23:00:00.000Z · München · Combined Learning